Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

How to Manage Your Instagram Business Account Successfully

Whether you're just starting out or already have an established business, you've most likely learned by now how important social media is in today's society, and specifically how important it is to maintain an active Instagram account. When you consider that Instagram has more than 1 billion active users and that about 90 percent of them follow at least one business account, you simply cannot afford to ignore the platform. 

And while anyone can quickly create an Instagram account and begin publishing material, creating a truly effective profile that followers will like demands a significant investment of time and work on your part. It's important to activate your audience's awareness of the quality of your product or service and encourage positive reactions and feelings toward it.

However, as people are growing increasingly wary of advertisements, you will need to get creative in order to get your business's message out there. As a result, we'll give you a few tips on how to successfully manage your Instagram business account in this article.

You Should Only Post Quality Content on Instagram

The key to success on Instagram is creating content that best represents your brand and helps you reach your business objectives. To achieve this, you should create content that is directly related to the needs of your target audience and that encourages your followers to share it. So, think twice before you start posting every picture or video you take.

Instead, focus on publishing high-quality content that is in line with your brand's philosophy to maximize your chances of converting followers into brand loyalists. As a result, make sure you prioritize educational and informative content, rather than promotional.

Build a Community on Instagram

Having a solid number of followers on Instagram, in addition to generating high-quality content, is the only way to succeed on the platform. However, building a community on Instagram requires time and expertise. And putting emphasis on number rather than quality is a rookie mistake. Some businesses choose to buy cheap Instagram views and followers in order to give the impression that they are popular. While this may raise their number quickly, it will cause more harm in the long run.

This is why it is preferable to work with experts rather than amateurs. Social media professionals have the necessary knowledge and can assist you in increasing the number of Instagram followers on a consistent basis using organic means. This will help you build a community of real followers who have the potential to convert into paying clients in the future. 

Find Out What Your Core Demographic Is
An important part of building a community is knowing who you're bringing together. Research the Instagram users in your community to find out things like their age, gender, education, income, interests, and location. Followers across these different demographic groups can teach you a lot about the people who are interested in your brand.

When you know who you're targeting on social media, you can share content that truly resonates with them. When you target a specific market, you are not excluding other people. Instead, you are sending out a more focused message based on the needs of a specific group of consumers.

Analyze Which Content Is Popular

If you know who your audience is, try to create content they respond to. Are your followers more likely to like videos, product images, or stock photography? No two audiences are alike. To learn what sort of content your audience prefers, examine the most popular posts on your Instagram channel.

The goal is to share content that will appeal to as many people as possible. To get started, you can create a spreadsheet to look at all your Instagram posts and see which ones got the most likes, which ones got no interactions, and so on. Make a note of the different types of posts you run, like how long your captions are or whether they contain CTAs.

Take Advantage of Instagram's Creative Features

Once you've analyzed your followers' interests, you can use this information to come up with more content. But some of the creative features on Instagram might help you boost engagement. An awesome thing about the Instagram Stories feature is it gives brands a chance to be more spontaneous and authentic. It's a great tool for posting behind-the-scenes photos and videos of your company or products in action.

Final Words

When you gain a single follower, you should be prepared to build and manage a community. These relationships can bring rewards in the form of brand loyalty and sales. To encourage customers, you should build a trusting relationship with your followers. Create great content and interact with your audience to create authentic relationships.

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
The Bruges Group
246 Linen Hall, 162-168 Regent Street
London W1B 5TB
United Kingdom
Founder President :
The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
Washington D.C. Representative : John O'Sullivan CBE
Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames