Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

A Six-Step Guide to Starting a Nonprofit

Making a difference in the community is not an easy task. People that are passionate about making a change and helping those that need it most, often start nonprofit organizations. As the name suggests, these organizations aim to help the ones in need rather than to rack up a significant financial turnover. 

However, taking up a project on such a large scale can be difficult. For that reason, nonprofits are built by credible people that put the needs of other people before theirs. Since there are a lot of tasks, especially in the starting phase of nonprofits, we have decided to outline some tips to make it easier for everyone that wants to start a nonprofit.

Conduct Research

The research phase is probably the most important when starting up this type of organization. This phase will help you determine your nonprofit startup costs and see whether your ideas will work in the community.

For example, there might be another nonprofit organization operating in your area, which might even cover your niche. So take that into account, and make sure that you conduct thorough research.

Create A Solid Business Plan

A business plan is not just a piece of paper, it's the engine that will help you drive your nonprofit forward and reach new heights. A successful business plan will cover everything from your nonprofit's marketing strategy to the ways you are going to attract potential donations and investments.

Pitching ideas is made extremely easy with the help of a business plan. You can present your short-term and long-term plans to your investors and secure the much-needed funding.

Focus On Branding

Most of the time, people who are starting nonprofits begin with a problem they want to solve in their local community. They may have a good idea but if there is no plan for what happens when the nonprofit expands, it can be detrimental to the success of the organization.

As you start your nonprofit, it is important to understand that the organization should have a purpose and goal. This may be more than solving one problem or providing one service. Make sure you consider this in the initial phases of creating your nonprofit.

That being said, you need to work on creating a story for your nonprofit, including a name and logo, as well as branding materials. The nonprofit's name and logo will be the first introduction to your organization for most people, and for that reason, it's in your best interest to make it count.

Having a clear idea for a slogan, name, and logo will give your nonprofit the credibility it needs to start successfully and allow you to market your organization further down the line.

Hiring the Right People

You should only hire people who truly care about the cause that you are trying to promote. So, it is important to hire people who are skilled and experienced in the field you operate in. However, it is equally important to motivate them and ensure that they have the same motivation you have for changing the world for the better.

To make this process faster and more efficient, you need to focus on training your new employees so they can adapt to your nonprofit's philosophy of operation.

Make A Fundraising Plan

Before any nonprofit can begin operations, it must have a fundraising system. This system will ensure that the nonprofit is financially viable and does not run into financial difficulties.

There are many ways to raise money. Some of the most common methods are seeking corporate sponsorships, securing grants from private and public entities, and hosting fundraising events.

Devise A Marketing Plan

Once you have established your nonprofit, it is time to create a marketing plan that will promote your organization. A dedicated marketing and communication team is essential for this task.

You may choose to market your nonprofit in different ways depending on its niche and target audience. But, as a general rule of thumb, it is best to create a professional-looking website and maintain a presence on social media, especially LinkedIn, YouTube, and Instagram.

A content strategy is also important to communicate your messages and ideas effectively to your target audience.

Final Thoughts

Like any other venture, the process of starting a nonprofit is difficult and time-consuming. A well-thought-out and logically-constructed plan can make it easier to make strategic decisions at every stage. This guide will help you stay on top of all important steps and ensure that your nonprofit is on the right path to success.

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
The Bruges Group
246 Linen Hall, 162-168 Regent Street
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Founder President :
The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
Washington D.C. Representative : John O'Sullivan CBE
Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames