Tel. +44 (0)20 7287 4414
Tel. +44 (0)20 7287 4414
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.
The Bruges Group spearheaded the intellectual battle to win a vote to leave the European Union and, above all, against the emergence of a centralised EU state.

Bruges Group Blog

Spearheading the intellectual battle against the EU. And for new thinking in international affairs.

3 Benefits of Cloud Content Management Solutions for Nonprofits


3 Ways Your Nonprofit Can Benefit from Cloud Content Management 

If you run a nonprofit in the digital age, there's a good chance you're already taking advantage of various cloud computing solutions. If you're not doing so yet, you likely will in the future.

For example, you could leverage cloud content management solutions to help your nonprofit share its message. This overview will cover some of the most noteworthy benefits of doing so.

What is Cloud Content Management?
Before learning about the reasons to use a cloud content management solution, you need to understand what it actually is.

Bill Gates' famous prediction that "content is king" has proven true. Organizations across virtually all industries and sectors can now attract followers via the Internet by publishing strong content in the form of blogs, articles, videos, podcasts, and more. This applies to nonprofits just as it applies to businesses.

Generating, editing, publishing, and monitoring all that content can be difficult without the right tools. That's why you need a content management system. Cloud content management in particular is helpful because it allows you to store content in the cloud, keeping it secure and minimizing the degree to which your nonprofit has to invest in expensive infrastructure.

Other benefits of using a cloud content management solution include the following:

For various reasons, you may want to keep your content hidden until you're ready to publish it. For example, perhaps your nonprofit is working on a behind-the-scenes project that you're not currently ready to announce to the public. In the meantime, though, you may be working on content related to that project.

This would be an instance when a cloud content management system would be very useful. Although some mistakenly believe their data is more secure when it's stored on the premises of their organization, there's good reason to believe data stored in the cloud is actually more secure.

Many nonprofits employ workers throughout the world. This is growing increasingly common as more and more organizations adopt remote work policies.

Maybe your nonprofit has a dispersed workforce. If so, this would be another reason to use a cloud content management solution. It ensures users can access and share files from anywhere (as long as they have an Internet connection), promoting easier collaboration.

Saving Time
Not all cloud content management tools are equally valuable. You need to thoroughly research and evaluate your options before choosing one that's right for your needs.

That said, a strong cloud content management solution will often allow you to automate various tasks. This helps you save time, giving you the opportunity to focus on more important work.

A cloud content management tool will also save you money. This is critical at a nonprofit, where you may not have the budget of a major corporation. Because you don't have to invest in the hardware necessary to store and manage your content, nor do you have to upgrade your hardware when it becomes outdated, you can optimize your budget.

Again, you simply need to make sure you're using the right tool. Take the time to carefully assess your options when choosing a cloud content management solution. When you find one that suits your needs, your nonprofit will be able to share its message much more easily than ever before. 

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Director : Robert Oulds
Tel: 020 7287 4414
Chairman: Barry Legg
The Bruges Group
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Founder President :
The Rt Hon. the Baroness Thatcher of Kesteven LG, OM, FRS 
Vice-President : The Rt Hon. the Lord Lamont of Lerwick,
Chairman: Barry Legg
Director : Robert Oulds MA, FRSA
Washington D.C. Representative : John O'Sullivan CBE
Founder Chairman : Lord Harris of High Cross
Head of Media: Jack Soames