When we inevitably run out of a product, we go to the shops and buy a new one. We are not told what to buy. There is no security to ensure we select Brand A instead of Brand B. We have a choice. Product placement is a reality, in many stores, but we have real choices. After Brexit, the EU and UK have very real choices too.
They both must win over new consumers both domestically and Internationally. Until Brexit is thoroughly negotiated, this is a little harder for the UK, but with the help of the Commonwealth, NATO allies (including European counterparts like Poland) we shall overcome such challenges. In contrast the EU finds expenditure spiralling and the income received (especially via Britain) is about to be drastically cut. So, will Britain or the EU shop elsewhere as ordinary people do when our favourite product is missing from a shelf?
Whether we shop in Waitrose, Tesco or Aldi there are multiple options for the actual product required. And the same is also true for employment opportunities within and beyond the EU.
The EU has a considerable amount of young people who are unemployed. The official figures for unemployment from the ONS in the UK have shown a fall since the Brexit vote on 23 June 2016. We might hear cries of 'despite Brexit' at this point as some mainstream media is prone to do. Similar to brand competition, those still advocating Remain use scare tactics, which we should ignore. The vast majority of us clearly like our brand. We know our brand. Brand Britain has grown organically and has been in existence for hundreds of years, unlike brand EU. Brand Britain owns the City of London, the banking hub of Europe.
And Europe is another new brand. And that is the point. Few critics have argued thus. They infer brand EU and brand Europe are one and the same.
So, what is leading to the downfall of the EU? With Poland, Hungary and Italy all vying for position to follow Brand UK? Was it free flow immigration? Arrogance? Contempt for other brands? Contempt for the ordinary voter? A lack of true democracy? A shift in core conservative values? All of the preceding comments, perhaps?
Brand Britain is in a unique position whereby it can actually provide the means of rescuing the EU from the beast that is the Euro. Far too many economies within the 27 other states have become reliant on the one rule fits all cliché that the EU government operates.
What is EU culture? Is it the Volk of Southern Germany? Perhaps Bavarians? Or is it French vineyards? Spanish Olive groves? Brudet of Croatia? What exactly encapsulates the EU brand, beyond the flag?
We can almost stereotype brand Britain. Is it bowler hats? Tennis? Cricket?
Sausage and mash with a pint? I would argue that Brand Britain is none of these. Brand Britain is about our mentality. About inventing; creating new things like submarines, steel bridges, trains, steam power, the telephone and dna profiling.
In order for our brand to remain consumer friendly, we must provide the Commonwealth and our other global friends with the means to create their own brands, independent of our own. By selecting carefully from our unemployed, each of our allies in this endeavour may build their own brand tailored uniquely to them. This not only helps cut unemployment within the UK, reducing the bill paid for benefits, but if rolled out in conjunction with the EU, it will halt the tide of immigration and aid our European friends. It is also a means of providing real aid that cannot be redirected to an offshore account by questionable politicians in specific areas.
Will it stem the flow of refugees? People will not need to flee their economic poverty as they can and should be trained to contribute to their own unique brand in Afghanistan, Angola, Syria or Zaire. This also drastically reduces those pushed into economic slavery via human trafficking. It may also counter some of the actions of unethical NGOs.
It is not folly to recommend our friends adopt these practices of providing a shopping list of skills to other countries. It alleviates unemployment rates and strengthens trade and other bi-lateral agreements by mutual consent. There is no force involved. Afghanistan, Angola and Zaire will not produce the same shopping list, just as 3 families from Bolton, Birmingham and London will not have the same shopping list.
We Brits knew the Victorian age was the Golden age. Let us use the Brexit process to recreate Brand Britain and our very own Platinum age.